Engagement
The 90-Day Growth Sprint.
Ninety days is the window: from where your company stands today to being recommended across ChatGPT, Google AI and traditional search for the clients you actually want — with the measurement in place to prove what moved. A defined engagement with a defined end point, so leadership can judge the work on evidence rather than on faith.
01The method
Map, Capture, Influence, Convert, Compound.
Five stages, run as one program. Every engagement works through all five — the weight each one gets depends on what is actually holding your company back.
- Stage 01
Map
Understand what your buyers are trying to accomplish and where they search.
- Stage 02
Capture
Build what buyers need to find when they are making a decision.
- Stage 03
Influence
Strengthen why Google, AI and buyers should trust the recommendation.
- Stage 04
Convert
Turn discovery into the right next action.
- Stage 05
Compound
Let real business results decide what happens next.
02The 90 days
From a first call to a live program.
The five stages are the method. This is the calendar: Map runs in the first three weeks, Capture and Influence carry the middle, and Convert and Compound are in place before day 90.
- Days 1–14
Review
We audit visibility, site, local presence, AI citation footprint, and how inquiries are handled, and define with you what a qualified lead is for this company.
- Days 15–21
Priority plan
A ranked plan tied to the service lines and markets you want, with the reasoning, sequencing, and effort required from your team stated plainly.
- Days 22–75
Implementation
Technical fixes, page and content work through expert review, local and directory corrections, entity and citation work, buyer-journey changes.
- Days 76–90
Measurement
Qualified inquiries by service line and market, what moved, what did not, what we recommend next — and an honest read on the gap between the two.
03Deliverables
What the company holds at the end.
Everything produced during the sprint lives in the company's accounts and remains the company's property, whether or not the engagement continues.
Initial review document
Findings across visibility, site, local presence, AI citation footprint and inquiry follow-up, with the company's own definition of a qualified lead written down.
AI visibility baseline
A prompt set defined with your company by service line and market, sampled across the major assistants, recording where the company stands — and who is named instead — before any work begins.
Ranked priority plan
What we will do, in what order, and why — including what we deliberately are not doing this quarter and the reasoning for deferring it.
Implementation record
A running log of technical changes, published pages, local corrections and conversion changes, with dates and owners.
Measurement framework
Call and form tracking configured in your accounts, mapped to service line and market, with a reporting view your team keeps permanently.
Day-90 assessment
Qualified inquiries against baseline, what moved, what did not, and a direct recommendation on whether to continue, adjust or stop.
04What we need from you
The engagement is designed around leadership time being scarce.
Kickoff
One 90-minute working session with leadership and whoever owns inquiry follow-up.
Content review
Roughly one to three hours per month from a subject-matter expert, batched rather than continuous.
Access
Analytics, Search Console, Business Profile and website access — created in your accounts, held by your company.
Cadence
A 30-minute call every two weeks, plus a written update. Nobody sits through a slide deck.
05After day 90
Three honest outcomes.
Continue. The Compound stage is producing — the measurement is sound and the content, authority and market expansion work justifies an ongoing engagement.
Adjust. The sprint surfaced a different constraint than expected, usually inquiry follow-up or positioning, and the next quarter is scoped against that instead.
Stop. Search is not the company's binding constraint right now. We will say so, hand over everything, and tell you what we would do in your position.
Next step
Get recommended by AI for the clients you actually want.
In 90 days we identify the searches and questions your buyers ask, get your company named across Google and AI search, and fix the buyer journey that turns that visibility into qualified leads.