Accountability
Our measurement standard, before our numbers.
Our offer is specific — your company recommended by AI and Google for the clients you actually want, inside a 90-day measured window — so the reporting standard has to be just as specific. NJ SEO is a new division of an established company, and rather than borrow figures from work done under other brands, we publish the standard every result on this page will be held to.
01The standard
Five rules that govern anything we report.
These apply to client reporting and to this page equally. A number that cannot satisfy all five does not get published.
Defined before the work starts
The company's own criteria for a qualified lead — service lines, deal sizes, counties, screening rules — are written down during the review and used as the reporting standard.
Traced to a source
Every qualified inquiry is attributed to a service line, a market and a search surface. Anything we cannot attribute is reported as unattributed rather than assigned.
Baselined
We record the twelve months preceding the engagement wherever data exists — plus an AI visibility baseline sampled at kickoff — so improvement is measured against the company's own history and seasonality.
Labeled by confidence
Directional measurements — AI citation sampling in particular — are labeled directional. We do not present a sampled signal as a precise figure.
Reported against what did not work
Every report names what we tried that failed and what we recommend abandoning. A report with no negative findings is a sales document.
02Published results
No client results are published yet.
NJ SEO does not publish performance figures, case studies or testimonials without documented data and the client's written permission. As NJ SEO engagements complete their measurement period and companies approve publication, results will appear here with the service line, market, timeframe and baseline attached.
We would rather show an empty section than a fabricated one. Companies evaluating us are welcome to ask directly, in a review conversation, what we have and have not done.
03What we will never claim
Explicitly out of bounds.
- A guaranteed ranking position, lead volume, engagement volume or revenue figure.
- Percentages without a stated baseline, timeframe and service line.
- Aggregate agency statistics presented as though they described your company's likely outcome.
- Awards, certifications or recognitions we have not received.
- Historical industry experience presented as a current client relationship.
Next step
Get recommended by AI for the clients you actually want.
In 90 days we identify the searches and questions your buyers ask, get your company named across Google and AI search, and fix the buyer journey that turns that visibility into qualified leads.