Consulting & Fractional
Get recommended as the consultant for the engagements you actually want.
A founder deciding between a fractional CFO and a full-time hire asks an assistant who to talk to. This is the work that gets you named for the problem you solve, at the engagement size you want to sell.
01Who is searching
The buyer behind the search.
A founder, CEO or board member with a specific problem and a budget, comparing a fractional engagement against a full-time hire or a larger firm.
What they ask an assistant
- “Fractional CFO vs full-time controller for a $12M NJ services company — who should I call?”
- “Which New Jersey consultants help manufacturers with ERP selection?”
- “Best fractional CMO for a B2B company in New Jersey”
Searches worth owning
- fractional CFO New Jersey
- ERP selection consultant NJ manufacturer
- operations consultant New Jersey
- fractional CMO B2B New Jersey
- management consultant New Jersey
02What is going wrong
Why consultancies and fractional executives lose visibility they used to have.
The positioning is too broad to find
“We help companies grow” matches no search anyone runs. Buyers search a problem, a role and a company size, and nothing on the page matches any of the three.
LinkedIn is the entire pipeline
A single channel that can change its algorithm overnight, with no compounding asset underneath it and no presence where evaluation actually happens.
No entity for a model to name
Solo and boutique practices often have almost no consistent presence across the web, so an assistant has nothing to resolve and names a national firm instead.
03The work
What the 90-day program does here.
Problem-and-role pages
Pages named for the problem and the role — fractional CFO, ERP selection, sales-process rebuild — at the company sizes you serve.
Comparison content
The fractional-versus-hire and boutique-versus-big-firm questions buyers search verbatim while building the business case internally.
Named-expert authority
Your name, background and point of view treated as a first-class asset, since assistants recommend recognizable people as often as firms.
Entity consolidation
Consistent firm and personal presence across profiles, directories and associations so there is something coherent to cite.
Engagement-level reporting
Inquiries reported by problem type, company size and engagement value rather than raw form counts.
04Questions
What Consulting & Fractional companies ask us first.
05Other industries
We work across New Jersey professional services.
Managed IT & MSPs
Get recommended as the managed IT provider for the contracts you actually want.
Accounting & Advisory
Get recommended as the CPA firm for the engagements you actually want.
Commercial Insurance
Get recommended as the commercial agency for the accounts you actually want.
Employee Benefits
Get recommended as the benefits broker for the groups you actually want.
Next step
Get recommended by AI for the clients you actually want.
In 90 days we identify the searches and questions your buyers ask, get your company named across Google and AI search, and fix the buyer journey that turns that visibility into qualified leads.